How to Optimize Your Google Business Profile

Step 1: Get the primary category right

Your primary category has a big influence on which searches you appear for. Pick the most specific one that describes your main business, such as "Plumber" rather than "Contractor". Add a few secondary categories only if they're genuinely accurate.

Step 2: Fill in every field

• Business name exactly as it appears on your signage. Don't add keywords. That breaks Google's rules.
• Phone number that a person or system will actually answer.
• Website link, ideally to the most relevant page.
• Hours, including holiday hours.
• Service area if you travel to customers. Hide your address if you don't serve customers there.
• A description that explains what you do in plain words.

Step 3: Add services and photos

List each service with a short description. Upload real photos of your work, vehicles, team and storefront. Add new ones regularly.

Step 4: Build a review habit

Ask every happy customer, and reply to every review, good or bad. Read how to get more Google reviews without breaking the rules.

Step 5: Keep it active

Post updates, answer questions, and fix anything Google or users change. Check monthly. This ongoing upkeep is part of our local SEO service.